The Chip
overview
Orange Umbrella is an experiential, student-run advertising agency at the University of Miami. Comprised of 40 student professionals across nine specialized teams, the agency partners with clients on projects that mirror the pace and professionalism of leading agencies.After an eight-year hiatus, Doritos brought back its iconic “Crash the Super Bowl” contest, tasking participants with creating a 30-second television spot for the chance to win $1 million and air during Super Bowl LIX. ask
idea
Leverage humor and cultural relevance in a 30-second television spot where a guy’s card declines on a first date, and the girl saves the moment by pulling a Dorito from her purse to cover the bill.my role
Vice President of Public Relationsoutcome
“The Chip” landed on Doritos’ homepage gallery and amassed 1,000+ minutes of watch time on Orange Umbrella’s social media channels.
earned media results
