Learn a Language Without Leaving the Couch
overview
STC 231 Creative Advertising Concepts and Copywriting is a course at the University of Miami that focuses on developing advertising campaign ideas and mastering the fundamentals of writing for television, digital media, print, social media and brand activations.Create a 360° campaign for LingoPie, a language-learning streaming platform that helps users learn new languages through TV shows and movies.ask
idea
"Learn a Language Without Leaving the Couch," a 360° campaign that comedically highlights LingoPie's convenience and comfort.my role
Creative Conceptor and CopywriterHighlight LingoPie’s convenience and comfort through an unsuspecting, encouraging and relatable print ad.
Print advertisement
Deliver a comedic, relatable radio spot that shows how LingoPie turns couch time into real language learning.
radio advertisement
Create a comedic, story-driven TV spot that highlights LingoPie's ease and convenience.
television advertisement
Partner with Uber Eats to create limited edition meals that correspond with the cuisine of popular television shows and movies broadcasted on LingoPie.
These meals will be exclusively served on Uber Eats.
This partnership ties back to the campaign tagline “Learn a Language Without Leaving the Couch," as the only movement consumers will have to make is a 10-step walk from their couch to pick up the Uber Eats delivery at their doorstep. 
“Eat your way through education.”
brand collaboration
